Beijing Auto Show Highlights: Plug-in of traditional car companies and pure electricity for new car builders

The highlights of the new energy vehicles of the auto show are particularly large, especially the mixed trends of pure electric power and traditional forces of the new forces building companies form two major trends affecting short-term development. At present, the A00 mini-car market facing pure electric power is gradually expanding and the two major topics of non-restricted purchase of new energy vehicle markets are low. New breakthroughs in the new products of this auto show are expected to promote the rapid development of new energy vehicles.

First, the introduction of traditional car prices into the main push

1. Autonomous private top three comprehensive inserting and mixing layout

One of the main pushes of the Geely booth at this auto show was Borui insertion and mixing, emphasizing the importance of inserting and mixing products. The Changan booth introduced CS75 plug and mix. Great Wall launched the Great Wall Wei P8, which is also a good choice. The BYD's intermixing has long been an absolute strength. In the current Beijing auto show, the BYD Song MPV model was officially unveiled. The mixture of SAIC and GAC passenger vehicles has long been strong, especially the integration of Guangzhou Automobile's Chuanqi as an aid trump card. Mitsubishi and Fick, both of which have poor fuel consumption, are required to insert GAC.

2, the mainstream of the joint venture wave

At the auto show, the joint venture brand's lineup was also rapidly expanding. Toyota, GM, Ford, Hyundai, Kia, and Land Rover all had products. Toyota officially released the Corolla plug-in hybrid version and the Ralink plug-in hybrid version. At this point, Corolla has already had three different forms of power: traditional power, oil-electric hybrid, and plug-in hybrid. The second K5 plug-in hybrid model of the Shanghai GM Buick brand was also introduced at the show.

Second, the pure power of the new forces

Pure electric is the mainstream of the future. I completely agree with the idea of ​​pure electric development. After all, pure electric is suitable for all kinds of models, and as the battery matures, the advantages of the product will gradually be highlighted.

The advantages and disadvantages of the new automakers in this auto show are obvious. Although some products do not show enough, the concept is very good.

1. The advantages of the new forces are many. First of all, there is no interest in the burden and they dare to subvert.

The traditional car companies hope to upgrade their fuel systems and maximize their profits, which is a good choice. Some people say that the insertion and the mixing are two systems, some of which are wasteful. I do not think it is necessary. After all, oil and electricity have their own advantages, and the energy consumption of coal-to-electricity conversion of electric vehicles is also very high. The gasoline vehicle's gasoline thermal efficiency has reached 40%, and under some conditions is not lower than the thermal efficiency of coal-fired power plants. .

However, our tax revenue is taxed on petrol and no tax on electricity. Therefore, the tax exemption of electric vehicles is a huge benefit support. The new power electric vehicles should be in line with the long-term development trend, and persistence is victory.

2. Another advantage of the new forces is that they are good at absorbing the advantages of traditional car products.

The new autos of this auto show are very large cars, such as 5 fans of electric cars, there are many more than 4.5 meters, forming a high-level features of electric cars, which is also the high cost of learning traditional car manufacturers Profit and high-end demand,

The SUV of the new force is also a distinctive price system for excavating the traditional car market. SUVs are particularly expensive, so pure-electric SUVs can also be more expensive.

3. The advantages of the new forces are also innovations

The advantage of the new force's constructors is that they are good at innovation, and these innovations are also rapidly copied and copied in China. This is also an advantage of new car forces.

As the product display of the auto show is not sufficient, the design is mainly focused on humanized highlights. For example, open vehicles from Weilai have many bright spots, such as the small robot NOMI in the human-machine interaction, comfort configuration of the copilot, and mobile phones. Charging and so on. It is estimated that these bright spots will be quickly learned and become the industry's design benchmark.

The traditional car companies are now also the joint ATB, namely Internet giants such as Ali and Tencent and Baidu, to obtain more open development opportunities. The traditional car companies have a strong sense of urgency, so they are also very open-minded and form a good industrial breakthrough.

Third, the introduction of traditional car companies will be a huge short-term market opportunities

1, insert mixing advantage is the market acceptance

The advantages of inserting and mixing products are obvious, fuel consumption is very low, and there is demand in the market, which determines that the fuel consumption pressure of manufacturers can be solved. Consumers are more willing to buy and insert than pure electric, so the market potential for inserting and mixing is huge. But what is the core driving force behind the transformation of the potential purchasing power of consumers?

2. The process of inserting and mixing of international parts and components in China

The lack of development in the early stage also reflects the poorer autonomy of China's auto parts than the entire vehicle. In particular, the core components of many new energy vehicles are international component giants. Therefore, the development process depends on the progress of parts and components. .

3, more and more leaders in the mix and mix

The current number of new energy vehicle leaders is increasing. From BYD's dominance to BAIC New Energy, Geely will become the leader in the future. SAIC certainly does not want to fall behind, but in the short term it will also protect Shanghai's profits. The future of new energy will inevitably be the private two-strong competition of Geely BYD.

Toyota is the world leader in new energy. We always intentionally ignore Toyota's existence. However, due to the mixing of Corolla and Ralink, their market sales can be controlled independently, without looking at market demand, but Look at your strategy. In addition, Toyota and other companies generally do not rely on Chinese subsidies and are fully self-reliant in their development. Therefore, their development is slow, but their potential is huge. In particular, Toyota can take the opportunity to develop its own parts and components, at a loss to sell the entire vehicle, to cultivate the parts and components system, even if the loss of the entire vehicle FAW and Guangzhou Automobile, can not ignore and ignore Toyota's system construction.

4, the cost of inserting and mixing requires comprehensive measurement

From the cost point of view, the higher cost of 30,000-50,000 is the current cost status. Of course, some models have a small scale of insertion and mixing, and the cost is extremely high. This is not something to worry about. Market competition mainly depends on the attitude of the leader. 2. Excluding the subsidy of 22,000 yuan, the actual cost will increase by 1-3 million yuan. However, due to the algorithm saved 10 liters of oil. Without the cost of 3,000 yuan, it would be unrealistic to reduce one liter of oil. Therefore, the actual cost of the development of traditional automobile enterprises has not increased substantially. The key is how to calculate. Financial pricing is always not a comprehensive interest and cost. Some leaders always want to sell cars without losing money. The actual consideration after intervention should be a comprehensive balance and achieve maximum profits.

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