Win the Chinese market! John Deere made a wonderful appearance at the 2018 Shanghai BMW Show!

Wisdom vision, vertical and horizontal! On November 27-30, 2018, the much-watched bauma CHINA 2018 was held at the Shanghai New International Expo Center. More than 3,000 companies from 38 countries and regions gathered in this star-studded arena to compete for their innovative products and technologies. John Deere, the "running deer" from the United States, also appeared in the show and attracted wide attention.

Since its debut in 2014, this is the third time John Deere has participated in the bauma CHINA industry event. As in previous years, John Deere once again demonstrated the high optimism about the development prospects of the Chinese market and the confidence in the Chinese market with competitive products and comprehensive financing solutions. What is different from previous years is that Since John Deere acquired Wirtgen, this is the first time that John Deere and Wirtgen Group have teamed up at the BMW Show, bringing more unexpected surprises to the users.

John Deere E360LC

John Deere WL56 loader

In this exhibition, John Deere has five outstanding products, which are called E130, which is called “the first one for fuel-efficient small-scale excavators and the first-class excavator”, and E210LC, which is called “the fuel-saving pioneer and the well-deserved all-powerful king”. E360LC, "tailored, more natural return" E400LC, "tailor-made, dedicated to the mine" E400LC, "heavy load model, who is who I am" WL56 loader, and the highly anticipated John Deere engine.

John Deere engine

The Wirtgen Group has launched about 50 exhibits including cold milling machines, pavers, road rollers and Klein crushing and screening equipment, 13 of which are debuting in the Chinese market.

In addition, John Deere Financing Services debuted at the show with a tailored, comprehensive financing solution. Today, John Deere Financial Services has grown to become one of the largest equipment financing companies in the United States, providing retail financing solutions in 52 countries around the world.

Users visited the John Deere booth

The exquisite appearance of heavy products and comprehensive financing solutions attracted the attention of the on-site users. Many new and old customers gathered in the Deere booth to conduct consultations. During the exhibition, John Deere also held a thank-you dinner with the Wirtgen Group to give back to the customers' long-term trust and support.

“For John Deere, the Shanghai Bauma Exhibition is a very important brand display window to connect with customers.” John Fitzpatrick Global Architecture and Forestry Director of the United States outside the global construction sales Dan Fitzpatrick said, “China is global The most important is also one of the fastest growing construction machinery markets. If John Deere is to succeed, he must succeed in China!"

Dan Fitzpatrick

Dan Fitzpatrick said that in the future, John Deere will continue to exert its strengths in terms of quality, technology and support to customers, so that this international brand with a long history of 180 years will shine more brightly in the Chinese market!