Brand is the most valuable intangible asset of the company.

On May 9, 2019, the "2019 China Brand Value Evaluation Information Release" event was held in Shanghai. The Linglong tire brand value is 11.077 billion yuan, ranking fourth in the technological innovation brand, and the only tire company on the list of “technical innovation”.

Brand evaluation is the mainstream way of cultivating and publicizing famous brands around the world, and is an important measure for enterprises to form brand influence and expand the market. With the in-depth development of economic globalization, competition in all areas of the global market has become more and more concentrated in brand competition. Brand is the most valuable intangible asset of an enterprise and a manifestation of brand culture.

Over the years, Linglong Tire actively promoted the construction of “high-end brand”, promoted independent innovation with brand strategy, supported brand strategy with independent innovation, and fully utilized the leading role of the brand, vigorously improved supply structure, improved supply quality, and provided continuous driving force for enterprise development. , to achieve a comprehensive improvement in brand awareness, reputation, loyalty, to the "smile curve" high-end climb!

Linglong tire won the Oscar in China's industrial field in 2018 - China Industrial Award

On the occasion of the arrival of “China Brand Day”, Linglong Tire was listed on the “2019 China Brand Value Evaluation Information” list, which is the biggest affirmation of Linglong brand. In the future, the company will actively respond to the national call, focus on brands, cultivate brands, protect brands, promote brands, enhance the competitiveness of Chinese brands, and promote Chinese brands to become bigger and stronger!

Reading volume: Source: Delicate tire of: Le Feng

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