South East Motors use car hot to attack micro market
If the automotive industry can also apply the “best and best singing†rule that is more popular in the entertainment industry, Southeast Motors will be a typical representative. According to the deputy general manager of Southeast Automotive, Luo Lun introduced that Southeast China Motors will launch 1.3L micro-surface models in October next year, taking advantage of the brand's popularity brought by its own car sedan V3, taking advantage of the trend and attacking the micro-customer market. According to Rodriguez, South East Motors will target 120,000 vehicles next year, which is a 50% increase from this year, with many models such as cars and vans.
Southeast V3 Ling Yue makes South East Motor become the dark horse of the auto market in 2009, with an average monthly sales of nearly 7,000 cars, making South East Motor once again become the star in people's eyes. At the Guangzhou Auto Show, V3 Lingyue, equipped with a 6-speed tiptronic smart CVT stepless transmission, released an estimated single price, and the price of 77,900 yuan continued the high cost performance style of Southeast Auto. The car will be combined with the best selling V3 manual gear to form the backbone of the southeast.
With the brand enthusiasm brought by the car, Southeast Motor will also enter the micro-customer market in 2010. Rodriguez said that on the basis of the original model Delica, the southeast will use its previous resources and advantages to launch micro-levels with smaller displacement and lower prices. According to reports, the new micro-surface models will be launched in October next year, the new car will carry 1.3L engine. The brand new micro-fabric will combine with Delica and the V3 sedan to form the main force for southeast auto sales next year, completing the expected target of 120,000 vehicles.
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