· "China FAW Hongqi's first batch of 4S shop signing ceremony" was held in Shanghai
On April 16th, “The Signing Ceremony of the First Batch of 4S Shops of China FAW Hongqi†was held in Shanghai. Han Xinliang, general manager of Hongqi Branch of China First Automobile Co., Ltd., Du Xiaodong, deputy general manager of China First Automobile Co., Ltd. Hongqi Branch, and general manager of FAW Hongqi Sales Co., Ltd., and dozens of core investor partners attended the event. .
At the signing ceremony, Du Xiaodong, deputy general manager of Hongqi Branch and general manager of FAW Hongqi Sales Co., Ltd. said: “Inheritance is the foundation of the development of the red flag. The change is the driving force for the red flag. The red flag should have a place in the high-end market competition. There is brand influence in the heart, and there is economic guarantee in sustainable development. It must challenge 100,000 vehicles and enter the second camp of luxury brands." In order to achieve this goal, the Red Flag has become a high-end brand that users love. It is necessary to continue to innovate and continue to work on the brand, products, channels and marketing system in accordance with the development rules of the market and the operating rules of high-end brands. Faced with industry upgrades and increased competition, the new network layout and channel construction has become the forerunner of the red flag marketization process, and the key to the success of the Red Flag brand in the future. Equal emphasis on scale and quality to ensure the health, stability and safety of the network layout is the key to achieving sustainable development.
In the past, the channel model of Hongqi was mainly based on the “Red Pavilion†of the city exhibition hall, and it also took on the role of brand display. The signing of the contract marks the red flag's comprehensive upgrade channel model. The new channel model will aim to “provide a perfect user experience†and create a brand new 4S store with red flag features. With digitization and intelligence as the entry point, we will provide more high-end and personalized services to provide users with services and experiences that exceed expectations.
According to Han Xinliang, the general manager of Hongqi Branch, the careful planning of the red flag network layout and the action-oriented overall marketing strategy have attracted many powerful distributors to join. In the first round of dealer recruitment for just 10 days, Red Flag received 48 applications from multiple investors across the country. After a series of selections, 21 4S stores were successfully selected, covering 18 provinces, municipalities and autonomous regions across the country. The first batch of distributors to join the Hongqi brand are among the top 100 distributors in China, 95% of whom have high-end brand experience. They operate more than 80 luxury brand 4S stores and are among the best in the market.
While tightening the channel layout, Hongqi will also focus on market demand, and deeply study the consumer groups after 80 and 90, and win the users through more dynamic and fashionable young design and smarter and more technological driving experience. Favor, to provide substantial product benefits and a wealth of product choices. In the next three years, Red Flag will launch a variety of products, covering all segments from B-class to E-class cars, SUVs and high-end commercial vehicles. By 2020, a total of eight product lines will meet with consumers to fully meet the needs of various types of consumers for Hongqi brand products. At the upcoming Shanghai Auto Show, the red flag H5, an important strategic vehicle representing the red flag brand rejuvenation and future development direction, will debut. At the same time, after the years of market precipitation, the new flag of the Red Flag H7, which has been deeply recognized by consumers, will also be re-launched. These two models are expected to be launched in the market during the year. In addition, a number of concept models will also be fully unveiled, fully demonstrating the red flag's action to accelerate the future.
Whether it is the acceleration of channel construction or the meticulous layout of products, it indicates that Red Flag has to be a mobile brand. "Market-oriented, user-centered, deep-rooted, starting from the details, the red flag business will be truly done, adding strength to the Chinese automotive industry." Han Xinliang, general manager of Hongqi Branch said. The red flag, which is accumulating and thinning, is on the fast track of accelerating development. I believe that in the near future, Red Flag will win the favor of the broader market and more users with a brand-new attitude, and truly become a high-end automobile brand with international brands.
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