Do not destroy the Great Wall again by the transnational car companies moving the true grid new energy campaign

Recently, several major events in the field of new energy vehicles deserve attention. First, the Toyota Changshu R&D center is completed, key components such as the Toyota hybrid model and battery motor will be made within three years; second, Honda announced that it will implement domestic hybrid vehicles within three years; and thirdly, Volkswagen said that it will vigorously promote domestic production. Electric hybrid technology, to achieve the key components made in 2015. Nissan, BMW, General Motors and other multinational brands also announced new energy vehicle promotion plans.

In the past, due to the reasons of few products, high prices, incomplete facilities, and unsatisfactory performance, new energy vehicles were always thundery and rainy. This time, multinational corporations have moved a bit and it is expected that the technology of domestically produced new energy vehicles will be more advanced, the sequence will be more abundant, the price will be closer to the people, and the dependence on supporting facilities will be lower. It will no longer be “cannot afford to use”. vase.

The support of multinational brands is also spectacular. Volkswagen, Toyota, Honda, BMW and other small partners have expressed their plans or intentions to promote the brand's new energy vehicles. This is only the tip of the iceberg. The government resources behind the small partners also represent a powerful energy. BMW's electric vehicles can get temporary licenses in Beijing to do experiments. BYD electric cars can't enter Beijing sales, showing the extraordinary government relations of multinational brands. In addition, because the local government is keen to launch the project, all investment and establishment of factories in multinational brands means that its new energy products have obtained local government permits. Numerous positive factors have brought together, and the popularity of a new energy vehicle is emerging.

Due to the haze that spreads throughout the country and the increasing foreign dependence on oil, the promotion of new energy vehicles by multinational brands is a good thing. Reducing energy consumption, reducing emissions, and making the sky blue and water clearer are the world's trends. Brands that can contribute to energy conservation and environmental protection are worthy of recognition. For multinational brands, new energy vehicles are a huge opportunity. China's blowout growth in the past decade or so has revitalized the global automotive industry. The government-driven new energy vehicle trend may restart the new golden decade.

In comparison, the product lineup and support resources of self-owned brand new energy vehicles are slightly weak. BYD has accumulated many years in new energy vehicles, and its technological advantage is not less than Tesla and other multinational brands. However, its partners and local government resources are obviously inferior to multinational brands. Due to local protection and other reasons, its electric vehicles can be unhindered in the global market. But can not enter the majority of domestic sales; Changan R & D hybrid cars can be mass production in 2009, but limited to the lack of policy support, has remained in the laboratory a small amount of production. Among the independent brands, SAIC Motor's passenger vehicles have the strongest funds, brand and technical strength, but they are also weak in the face of the powerful “multinational brands and state-owned enterprises alliance”.

What needs to be clear is that despite the fact that multinational brands have many joint venture partners who have sedan chairs and government resources to help them, their strategy is extremely clear and consistent: they have developed core technologies and designs in their own country, and have obtained domestic matching and production of different models. Its R&D centers set up in China are more for the localization of products than basic R&D. The joint venture partners have more support and enthusiasm, and they are only external supporters of others. They are the sharers of profits, and they are unlikely to become core technology producers and brand owners.

A hunt for the new energy vehicle market has begun. It can be predicted that in the face of a strong opponent, if there is no policy support, independent brands will inevitably be defeated. In the 30 years of pursuing the "market-for-technology," China has surrendered its market, but has failed to acquire core technology and has only obtained a little dividend, some talents, and management experience. New energy vehicles are the last chance for China's autos to grow. Autonomous new energy vehicles are the backbone of growing Chinese cars. If this battle still repeats the old path of the past, then is it surprising that the multinational companies are too embarrassed, or do they blame us for not keeping long-term memory?

If the joint venture partners promote multinational brands as "the two armies are engaged in battles and are the masters of each," should policy managers remind themselves that they must repeat the old path of "market-for-technology"? After all, for the last chance, we can no longer destroy the Great Wall.

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