Small-displacement car market fell sharply into a "bright spot"

This year, as tax reductions for small-displacement vehicles and automobile-to-country policies have been withdrawn, Beijing has begun to implement a policy of restricting purchases, which has caused no small impact on sales of small-displacement vehicles. In recent months, small- The news of the decline of cars and self-owned brands has become the focus of attention. Some industry insiders even called for the re-establishment of preferential policies for small-displacement vehicles to promote the health and energy-saving development of the entire automotive industry.

However, the Ministry of Industry and Information Technology officials denied this statement and made it clear that no further encouragement policies will be introduced. Under such circumstances, how to develop a small-displacement vehicle and stand out in the fierce competition has become a problem that automobile companies have to consider. At the Chengdu Auto Show not long ago, the Shanghai Volkswagen Skoda New Crystal Sharp made its debut in the country for the first time. The "Harden IN" fashion design made a debut and became a major highlight of the Chengdu Auto Show.

According to the latest statistics, after sales exceeded 4,000 units in July, Skoda Jingrui's terminal sales exceeded 4,000 units in August and September, second only to POLO, making it the sales runner in the high-end A0 market. Why can POLO and Jingrui dominate the high-end A0 market? After visiting the market, the reporter discovered that with the release of user word of mouth, coupled with the advantages of high efficiency and low power consumption, large space, German five-star safety and high cost performance, Jingrui became the first choice for many consumers to purchase small-displacement cars. According to the Shanghai Volkswagen Skoda 4S store sales consultant, many users are looking at the Jingrui power steering, fuel consumption and economical car test, in-depth experience, understanding of Jingrui many advantages and comparison with the same level of car, the basics are quickly under Orders, waiting for an early car.

It is reported that Jingrui carries the all-area high-efficiency engine developed by the Volkswagen Group for small vehicles. It has excellent "low-turn high-torque" performance and strong power output. It is also very handy in the frequently-started urban road conditions. In addition, Tiptronic's 6-speed manual gearbox derived from Porsche technology is crystal sharp to impress consumers with the gold medal, compared to the vast majority of 4-speed automatic transmission used in its class, Jingrui shift more smoothly, power The delivery of more efficient, excellent control of fun and fuel economy has accumulated a good reputation among consumers.

"Manipulation is the strong point of the German car. Jingrui's chassis is very solid and the suspension is soft and gentle. Driving into a fun and enjoyment." Feng Rui, the owner of crystal sharp, said, "The fuel consumption also made me very satisfied. I drove Jingru 25,000. Kilometers, usually the main commutes open in the urban area, although the road sections are more congested, the average fuel consumption per 100 kilometers is about 6.5L, which is more economical than the fuel consumption of many vehicles with the same displacement.”

In addition, the spacious space beyond the same level is also a reason why Jingrui is favored in the high-end A0 market. It is understood that many current A0-class models on the market are too pursuing streamlined designs, leading to over-repressed headroom. Jing Rui uses a European flat top design, not only retro fashion, but also to achieve a substantial increase in the head space, subtle space engineering also makes crystal sharp leg room among the best in its class.

“The security of German cars is legendary. Jingrui has a five-star safety rating, but I value the high-strength body made by laser welding, and the four doors with ultra-high-strength bumpers. The child safety seat fixing device makes people feel very intimate.” A crystal sharp owner said that in addition to the common ABS and EBD, Jing Rui also equipped the MSR and CBC, which are rare in its class, to the vehicle. Stable running on slippery roads and other conditions is very important, fully embodying the safety advantages that German cars are proud of.

It can be said that in the market environment in which the small-displacement vehicles have fallen as a whole, the sudden emergence of Jingrui is a big "bright spot." The biggest significance of this "bright spot" is to let other self-owned brands of small-displacement car companies see hope and find the direction of progress.