Dongfeng Nissan personnel changes! Chief Minister Liu Zongxin will leave
According to the latest sales figures, Dongfeng Nissan’s total terminal sales in 2017 exceeded 1.12 million units, an increase of 10.6% year-on-year, again creating a record high. In order to achieve such good results, product strength is improving, but naturally it is inseparable from the support of the marketing team. At the beginning of the new year, the Dongfeng Nissan marketing team will also usher in a new round of adjustments. China Netcom learned from insiders of Dongfeng Nissan that Mr. Liu Zongxin, who is currently the head of the marketing headquarters of Dongfeng Nissan Passenger Car Company, has already been on vacation.
Two years ago, Liu Zongxin came to Dongfeng Nissan from Changan Ford, where he served as head of the headquarters of the marketing headquarters of Dongfeng Nissan Passenger Car Company and was responsible for marketing. After joining Dongfeng Nissan, Liu Zongxin, together with Vice Minister Chen Xiao of the Marketing Headquarters, formed an excellent marketing team. Under the leadership of Mr. Elton Gu Shuo, General Manager of Dongfeng Nissan Passenger Vehicles, within two years, Dongfeng Nissan's market performance has grown from 1.02 million units in 2015 (including the Kaichen brand) to 1.122 million units in 2017 (excluding the Kaichen brand). The growth rate is obvious to all.
In the automotive field, Liu Zongxin from Taiwan has nearly 30 years of experience, and has extensive experience in marketing strategy decisions and sales strategy development. He joined Ford in 1998 and was responsible for automotive marketing in Japan, the United States, Vietnam, and Thailand. He came to the Chinese market as deputy general manager of Ford Motor Co., Ltd. Jiangling Motors (000550.com) sales company and Changan Ford. Deputy General Manager of Sales Subsidiary and subsequently joined Dongfeng Nissan in 2015.
In terms of market performance, Dongfeng Nissan’s terminal sales in December 2017 reached 135,281 vehicles (including imported cars), a year-on-year increase of 9.3%. The wholesale volume of 121,338 vehicles (including imported cars) was up 11.8% year-on-year; the cumulative terminal sales for the year were 1,122,407 units, up The growth rate was 10.6%; the wholesale volume of 1,110,660 vehicles (including imported cars) was up 10.3% year-on-year; both terminal and wholesale volume exceeded sales targets.
Dongfeng Nissan entered the YOUNG NISSAN Young Brand Strategy 3.0 era in 2017. The arrival of the new era has also made Dongfeng Nissan’s products more youthful. The launch of a series of new products has also won the favor of more consumers. In 2018, the company will continue to deepen this brand strategy and launch four new models.
At the product level, Dongfeng Nissan will launch four new models in 2018, including a brand new electric vehicle based on the LeWin platform, a medium-term variant, a replacement model, and a new SUV. In addition, these models are mainly concentrated in the second half of this year. Among them, the Dongfeng Nissan brand new electric car will be built based on a whole new generation of the wind; the mid-term revising models are expected to be new hackers already listed overseas; and the new SUV is expected to be a large seven-seater SUV.
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