Dongfeng Commercial Vehicles to Maintain 180,000 Sales of Heavy Trucks in Next Year
On December 16, 2012, the 2013 dealer conference of Dongfeng Commercial Vehicle Company was held in Wuhan. Zhu Fushou, General Manager of Dongfeng Motor Company, Tong Dongcheng, Deputy General Manager of Dongfeng Motor Company, Huang Gang, General Manager of Dongfeng Commercial Vehicle Company, Dongfeng Commercial Vehicle Sales Headquarters, financial institutions, and Dongfeng Commercial Vehicle Dealers from all over the country Thousands attended the conference.
According to reports, during the first 11 months of 2012, Dongfeng Commercial Vehicles Co., Ltd. has sold more than 170,000 medium- and heavy-duty trucks. The company expects sales of 180,000 units for the full year. The decline is in line with the industry, and the market share remains stable. The sales of medium- and heavy-duty trucks are still the industry's first and globally. Leading position. On this basis, Dongfeng Commercial Vehicle Company proposed at this dealers’ conference that the company’s sales target for medium-heavy trucks and market share in 2013 should not be lower than 2012: the sales volume should not be less than 180,000 units, and the market share should not be less than 20 %.
Winter: 2012: Quality Assurance First Quality Assurance
In 2012, the domestic macroeconomic slowdown and insufficient effective demand. For the first time in 10 years, GDP growth has fallen below 8%, and the overdraft effect of 4 trillion investment on truck demand has not been completely eliminated. The excess capacity situation continues to plague the development of the market. In 2012, the domestic commercial vehicle market further decreased after 2011. From January to November, the total sales volume of heavy trucks in China reached 842,000, a decrease of 23% year-on-year, and the drop was more than expected. The drop in heavy trucks was even more severe, with a year-on-year drop of 29%.
In the first 11 months of 2012, Dongfeng Commercial Vehicles Co., Ltd. accumulated sales of over 170,000 heavy trucks. The company expects annual sales of 180,000 units, a decline equal to that of the industry, and a stable market share. Sales of medium- and heavy-duty trucks will remain the industry’s number one and globally leading position. . Among them, the cumulative sales of nearly 120,000 heavy trucks in November, the market share showed a trend of growth, ranking the leading position of heavy trucks; China Card cumulative sales exceeded 50,000 in November, an increase of 7%, further consolidate the benchmark in the field of card status.
While sales maintained the No. 1 position in the industry, Dongfeng Commercial Vehicle Company paid more attention to the development of quality in 2012, depending on the market's winter as the spring of marketing. In production management, the “N3†mechanism responds to market changes efficiently, rolls up market forecasts, dynamically adjusts production and sales plans, and continuously cuts inventory to ensure the safety of the entire value chain. While continuing to strengthen low-cost operations, the future-oriented strategic projects are still steadily advancing, such as the construction of the second heavy truck plant (frames, KD packaging) and the new plant of the powertrain has entered the equipment installation stage, greatly enhancing Continuous development of capabilities.
In 2012, Dongfeng Commercial Vehicle Company also experienced rapid growth in its aftermarket business. Through the full value chain support component system, Dongfeng Genuine Parts achieved a converse growth, while at the same time it increased the growth of network members' revenue and increased customer satisfaction.
The industry is facing all-round challenges and transformation is imminent
From the perspective of the truck industry, the implementation of the National IV emission regulations will be the biggest challenge for the industry in 2013. Due to the technical difficulties, implementation conditions, vehicle cost, and other factors, and the superfluous influence of excess capacity, the 4th will restrain the demand of 40,000 vehicles, which in turn will lead to greater uncertainties in the mid-to- heavy truck market in 2013. The amount is only about 900,000 vehicles.
At present, profound changes are taking place in the medium- and heavy-duty truck industry. The entire industry not only faces a decelerating market, but also faces cost challenges. Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “It seems that the demand is only declining, but in fact the commercial vehicle industry is facing a full range of challenges.â€
From the perspective of the industry as a whole, the total demand of the industry will further decline in the future, and the operational efficiency of vehicles will become higher and higher. The transportation industry will begin to develop in an intensive, efficient, intelligent and professional manner. Second, laws and regulations are getting more and more perfect and enforcement is becoming more and more strict. In the future competition, technical forces will take a dominant position and role. Thirdly, market demand has shifted mainly from new-to-maintaining to newer, more mature and rational customers, and the brand stickiness effect will continue to increase. In addition, the competitive pattern of international competition in the Chinese market and competition in the international market has also begun to have a profound impact on the commercial vehicle industry.
Deepen the transformation and promote the healthy and sustainable development of the industry
Faced with various challenges, Tong Dongcheng, deputy general manager of Dongfeng Motor Co., stated: “How to survive and develop in the era of micro-growth is a major issue that all auto companies including Dongfeng have to face. Faced with major changes in the industry, Dongfeng Commercial Vehicle Company adheres to the established strategic goals and unwaveringly steadily advances its strategic projects for the medium to long-term to enhance its core competitiveness.At the same time, it responds to changes in the environment with a positive spirit of change and launches technology leadership, quality and branding, and comprehensive revenue management. Globalization and other sustainable development strategies are committed to sustainable profitability development."
In 2013, the operation management and marketing activities of Dongfeng Commercial Vehicle Company not only focused on the current year, but also focused on the medium and long-term vision, based on the micro-growth environment, and achieved sustainable development. Dongfeng Commercial Vehicle Co., Ltd., with a simple scale of growth, has transformed into an intensional, quality-benefit-oriented development; with simple price competition and homogenous competition, it has transformed to enhance the market adaptability of commodities, continuously creating value for customers, and enhancing customers’ Satisfaction, thus gaining market leading edge.
Dongfeng Commercial Vehicle Co., Ltd. advocates a modern commercial civilization that “communities and win-winâ€, and through the establishment of a strategic dealership system of “Common Vision, Common Goals, Joint Responsibility, and Harmonious Win-winâ€, integrates marketing network members and Dongfeng Commercial Vehicles to grow together. , Simultaneous development, and sharing of results, from simple interest cooperation, into a strategic partner that is inseparable in each regional market.
After a long-term accumulation of joint ventures, the management team of Dongfeng Commercial Vehicles has become more and more professional. The full-value chain collaboration including good management capabilities, mature product platforms, rich product lines, and strong marketing capabilities is in a good state of cooperation. . Under the low-level environment of the industry, Dongfeng Commercial Vehicle Co., Ltd. accelerates adjustments and responds quickly, deepens internal coordination, and makes the increasingly mature “iron triangle†mechanism more effective.
Dongfeng Commercial Vehicle Co., Ltd. is a leader in independent research and development technology for domestic commercial vehicles. By adopting new technologies to achieve energy conservation, emission reduction and environmental improvement, the company actively researches technologies such as hybrid power, light weight, and energy recovery, and comprehensively enhances the ecology of key models. Sexuality and economy, thus promoting technological progress and industrial upgrading of the entire industry. In particular, to strengthen energy-saving and consumption-reduction guidance, prepare for the fourth national laws and regulations and stricter emission standards, so as to avoid industry shocks.
In terms of going abroad, Dongfeng Commercial Vehicles, while striving to increase its export volume, paid more attention to the image of the “Dongfeng†brand overseas, expanded its service network, improved service quality, and enhanced customer value. While grasping the market, Dongfeng Commercial Vehicles repaired itself and leanly managed to take the market down as a normal condition.
"China's Dongfeng World's East Wind." Dongfeng Commercial Vehicle Co., Ltd. is committed to promoting the global brand value, leading the healthy development of the industry, through the further strengthening of core competitiveness such as “commodity, marketing, and system powerâ€, supporting value growth and efficient operation, and grasping structural Market trends, win in the future.
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