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According to the survey, the popularity of instant noodles in white soup, which was popular at the time of the listing of “grilled noodles†last year, has rapidly declined, and red soup instant noodles have regained an overwhelming advantage.
According to analysis data of instant noodles market released by market research agency ACNielsen on the 25th, the market share of three kinds of instant noodles, such as gizzard noodles, Nagasaki seafood noodles and chicken noodles, dropped from 3.3% in July to 2.7% in the previous month. As of July, Nagasaki Seafood Ramen remained in the top 10 and fell to 12th last month. The glazed face and the chicken face were all dropped to the top 30.
The top two are Xinla noodle and raccoon noodle, Ancheng noodles, Sanyang noodles and other traditional red soup instant noodles are all ranked high. From the perspective of various companies, the market share of Xinsong Noodle with Xin Lamian as the signature instant noodles reached 67.7%, ranking first in overwhelming advantages. This market share is the same as last August before the popularity of instant noodle soup in white soup. Although the market share of Nongshim has dropped to 59.5% in December last year, it has maintained an upward trend for eight consecutive months this year. The market share of Sanyang Foods and OTTOGI is 12% and 11.5%, respectively, and 8.8% for eight.
Nong Xinren said: “The instant noodle market that has been shaken by the appearance of instant noodles in white soup has completely reverted to its previous appearance. With the long-term economic depression, it seems that customers like the taste of old brands that are more familiar with new tastes.â€
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