Two major tools for LED chip companies to break through: scale, advanced technology

According to the analysis of the current situation of China's chip industry, the Chinese government proposed the National Semiconductor Lighting Project as early as 2003. At the beginning of the 11th Five-Year Plan, the state promoted semiconductor lighting as a major project. In August 2012, the State Council issued the “Energy Conservation and Emission Reduction Ten”. The Second Five-Year Plan (Guo Fa [2012] No. 40) proposes to actively develop the semiconductor lighting energy-saving industry. The current situation and current situation analysis of China's chip industry from 2015 to 2016. Epitaxial wafers and chips are the upstream core of the LED industry chain. The development of their technologies and products will directly affect the changes in the LED lighting market. At present, China's semiconductor lighting mainstream technology is mostly controlled by developed countries. The key technologies of LED epitaxial wafers and chips are mainly monopolized by a few international large companies, and it is also a weak link in China's LED industry. To this end, the state will use high-power LED epitaxial wafers and chips as projects for green lighting projects, semiconductor lighting projects, and key projects such as 863 to encourage development. The chip industry market research analysis report shows that to promote the needs of semiconductor lighting applications and localization of LED chips, China is a big country in the manufacture and consumption of traditional lighting products, and semiconductor lighting as a new energy-saving and environmentally-friendly technology, the efficiency index of its core device LED chips and High cost has always been an important factor restricting the development of China's industry. The improvement of luminous efficiency depends on the accumulation and progress of LED epitaxial chip technology. The reduction of manufacturing cost depends on the scale of LED chip production and the technical development and cost control capability of upstream supporting industrial chain. For a long time, developed countries represented by Japan occupy the majority of the market share of LED chip production. China's domestic LED chip companies account for a relatively small proportion, and the supporting industry chain technology is weak. In recent years, with the continuous improvement of domestic LED chip technology, the performance of chip products has been greatly improved, and it has been applied in many application fields such as display screen, illumination, backlight, etc., and gradually gained market recognition. The localization rate of LED chips was in 2003. At 5%, according to the 12th Five-Year Plan, the localization rate of semiconductor lighting will increase to over 70% in 2015. As of the end of 2014, the localization rate reached 66%. However, the market penetration rate of semiconductor lighting is still very low. As of the end of 2014, the market penetration rate of LED lighting products is 26%, and it is expected to reach 38% in 2016 (data source LEDinside). . The semiconductor lighting industry will be a leap-forward development stage in the next 3-5 years. Chip manufacturing companies must be fully prepared to cope with the rapid increase in market demand, especially for high-performance and low-cost chip products. After the project is completed and put into production, the production capacity of the company's GaN-based blue and green light chips will be greatly increased, which will promote the localization of LED chips for semiconductor lighting, reduce the production cost of terminal applications, promote the healthy development of the industry, and improve China's autonomy. LED industry chain to enhance the international competitiveness of China's semiconductor lighting industry. To enhance the market competitiveness of the company, since China is the world's largest producer and exporter of lighting products, China will inevitably be the main gathering area of ​​the semiconductor lighting industry with the LED industry as its core. The LED upstream epitaxial chip industry has high capital and technical requirements, which has become the biggest threshold for entering the industry. In the increasingly fierce market competition in the future, companies with scale and technological advantages will gradually open up the gap with their competitors and become the industry leader. Huacan Optoelectronics has been ranked second in the LED chip industry since the statistics of the 2011 Industry Association. With the continuous improvement of the company's product quality and popularity, the market's recognition of the company's products has also increased, but compared with Taiwan's Jingdian and other international manufacturers, the technical level has been at the same level, the company still has a large room for improvement. . As the company's customer base continues to expand and customers' demand for the company's products grows, the company's existing planned production capacity can no longer be commensurate with the company's market position. The lack of production capacity not only restricts the further improvement of the company's revenue and profit scale, but also affects the company's market competitiveness to a certain extent. In order to improve scale efficiency, increase customer loyalty, and maintain the company's market leading position, expansion project construction is imperative. Through the construction of the project, the company's production scale will be upgraded to a new level, and market competitiveness will be significantly improved. (1) The need to save production and market costs With the rapid development of the LED chip industry, it has gradually turned to the civilian white light market, and the production cost of the chip is getting higher and higher. Since 2014, the 4-inch LED epitaxial wafer has become the mainstream of the market. The processed wafers are developed in the direction of large size. The Yiwu project is all processed by 4-inch wafer substrate, which has the advantage of natural processing efficiency, which brings cost advantages. At the same time, the production scale is expanded, the fixed cost is diluted, and the cost per unit chip is greatly reduced. Improve our market competitiveness. (2) Expanding the company's development space and adapting to the needs of the market. Since 2013, the LED industry has experienced rapid development, rapid investment, short-term structural overcapacity, and all links in the industry's industrial chain. After competition, the scale of production and market share are gathering. To a small number of well-managed companies that are technologically advanced and strive to reduce costs and improve cost performance. Strong upstream suppliers and downstream customers are also using strategic development vision to select advanced chip manufacturers with advanced technology, good management and low cost as strategic partners for long-term development. The new LED epitaxial chip with an annual output value of 3.012 billion yuan in Yiwu can rapidly expand the scale of product production, make the company's development to a new level, and establish a more effective cooperative relationship with upstream and downstream business partners with international competitive advantages. (3) Giving full play to economies of scale The company is currently technically at the same level as Taiwan's best epitaxial chip factory, and has an absolute advantage in cost and product cost performance. However, due to insufficient capacity, it is necessary to further expand production to meet the needs of the future market. Since August 2013, our products have gradually entered the Korean market. These customers were originally purchased from Taiwanese counterparts and are now turning to our company for procurement. But now the production capacity is insufficient and the supply has an impact. In the absence of this market opportunity, the company's development will be seriously affected in this market competition.

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